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Strategic Brand Management: Building, Measuring & Managing Brand Equity

Keller, Kevin Lane

Strategic Brand Management: Building, Measuring & Managing Brand Equity - - New Delhi Prentice Hall of India Private Ltd. 2003 - 678 No 24

ISBN: nill

Source: Smart Books, Dhaka (Purchase)

Subjects--Topical Terms:
Strategic Brand Management

Dewey Class. No.: 658.4012/K29s

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International Islamic University Chittagong

Strategic Brand Management: Building, Measuring & Managing Brand Equity