Strategic Brand Management: Building, Measuring & Managing Brand Equity (Record no. 843)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00603nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1344 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChIIU |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141209s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | nill |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | Smart Books, Dhaka (Purchase) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012/K29s |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management: Building, Measuring & Managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| -- | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice Hall of India Private Ltd. |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 678 |
| Other physical details | No |
| Dimensions | 24 |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Department of Business Administration |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic Brand Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 4 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total checkouts | Total renewals | Date last checked out | Cost, replacement price | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not for loan | Reference | IIUC Central Library | IIUC Central Library | Reference | Smart Books, Dhaka (Purchase) | 420.00 | 658.4012/K29s | 31751 | 22/03/2015 | 22/03/2015 | Books | ||||||||||
| Dewey Decimal Classification | IIUC Central Library | IIUC Central Library | Book cart | 14/06/2016 | IIUC Dhaka Campus. | 800.00 | 658.4012/K29s | 64003 | 20/05/2022 | 14/06/2016 | Books | 1 | 1 | 01/04/2022 | 800.00 | Fourth Published. | ||||||
| Dewey Decimal Classification | IIUC Central Library | IIUC Central Library | Book cart | 14/06/2016 | IIUC Dhaka Campus. | 800.00 | 658.4012/K29s | 64006 | 22/04/2022 | 14/06/2016 | Books | 3 | 3 | 01/04/2022 | 800.00 | Fourth Published. |