Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

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TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1991.Edition: 7th edDescription: xxv, 753 p., [12] p. of plates : ill. (some col.) ; 24 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	IIUC Central Library Book cart	658.82/E58p (Browse shelf(Opens below))	1	Available		64265

Includes bibliographical references (p. 738-739) and index.

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