Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0256082049
- 658.82/E58p 20
- HF5415 .E65 1991
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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IIUC Central Library Book cart | 658.82/E58p (Browse shelf(Opens below)) | 1 | Available | 64265 |
Includes bibliographical references (p. 738-739) and index.
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