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Advertising and Promotion: An Integrated Marketing Communications Perspective

Belch, George E.

Advertising and Promotion: An Integrated Marketing Communications Perspective - New York Tata McGraw-Hill Publishing Company Ltd. 2006 - 778 Yes 24 cm

Advertising, Promotion, Integrated, Marketing, Communications, Perspective

ISBN: 0-07-058194-0

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 659.1 B427a 2004

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International Islamic University Chittagong

Advertising and Promotion: An Integrated Marketing Communications Perspective