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International Islamic University Chittagong

Advertising and Promotion: An Integrated Marketing Communications Perspective (Record no. 936)

MARC details
000 -LEADER
fixed length control field 00977nam a2200289Ia 4500
001 - CONTROL NUMBER
control field 1036
003 - CONTROL NUMBER IDENTIFIER
control field BD-ChIIU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231128133136.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141209s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-058194-0
040 ## - CATALOGING SOURCE
Transcribing agency BD-ChIIU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 B427a 2004
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 ## - TITLE STATEMENT
Title Advertising and Promotion: An Integrated Marketing Communications Perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Tata McGraw-Hill Publishing Company Ltd.
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 778
Other physical details Yes
Dimensions 24 cm
520 ## - SUMMARY, ETC.
Summary, etc. Advertising, Promotion, Integrated, Marketing, Communications, Perspective
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business Administration
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Koha issues (borrowed), all copies 57
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type Public note Total checkouts Total renewals Date last checked out Date due
    Dewey Decimal Classification   Not for loan Reference IIUC Central Library IIUC Central Library Reference 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39070 12/12/2015 20 160.00 07/06/2006 Books 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39071 04/01/2020 20 160.00 07/06/2006 Mixed Materials 6th 3 5 20/12/2019  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39072 12/12/2015 20 160.00 07/06/2006 Mixed Materials 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39073 12/12/2015 20 160.00 07/06/2006 Mixed Materials 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39074 04/02/2023 20 160.00 07/06/2006 Mixed Materials 6th 5 5 07/01/2023  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39075 10/05/2022 20 160.00 07/06/2006 Mixed Materials 6th 1   07/11/2018  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39076 12/12/2015 20 160.00 07/06/2006 Mixed Materials 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39077 12/12/2015 20 160.00 07/06/2006 Mixed Materials 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39078 25/07/2023 20 160.00 07/06/2006 Mixed Materials 6th 2 1 17/07/2023  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39079 12/12/2015 20 160.00 07/06/2006 Mixed Materials 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39080 01/04/2019 20 160.00 07/06/2006 Mixed Materials 6th 1   01/04/2019 16/04/2019
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39081 12/12/2015 20 160.00 07/06/2006 Mixed Materials 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39082 02/04/2019 20 160.00 07/06/2006 Mixed Materials 6th 1 1 02/04/2019 27/03/2020
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39083 01/04/2019 20 160.00 07/06/2006 Mixed Materials 6th 1   01/04/2019 16/04/2019
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39084 07/11/2018 20 160.00 07/06/2006 Mixed Materials 6th 1   07/11/2018 28/11/2018
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39085 04/10/2019 20 160.00 07/06/2006 Mixed Materials 6th 2   14/09/2019  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39086 12/12/2015 20 160.00 07/06/2006 Mixed Materials 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39087 12/12/2015 20 160.00 07/06/2006 Mixed Materials 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39088 04/10/2019 20 160.00 07/06/2006 Mixed Materials 6th 1   31/08/2019  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 07/06/2006 Purchased from Memory books, Dhaka. 160.00 659.1 B427a 2004 39089 16/10/2019 20 160.00 07/06/2006 Books 6th 2   16/10/2019  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 11/06/2006 Purchased from Sarkar Books, Dhaka. 745.00 659.1 B427a 2004 39320 21/07/2023   745.00 11/06/2006 Books 6th 4 2 26/05/2023  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 26/06/2007 Aqua books, north ibrahimpur Dhaka-1206 175.00 659.1 B427a 2004 42559 15/12/2023 15 175.00 26/06/2007 Books 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 26/06/2007 Aqua books, north ibrahimpur Dhaka-1206 175.00 659.1 B427a 2004 42560 24/11/2023 15 175.00 26/06/2007 Mixed Materials 6th 4 5 03/11/2023  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 26/06/2007 Aqua books, north ibrahimpur Dhaka-1206 175.00 659.1 B427a 2004 42561 20/12/2015 15 175.00 26/06/2007 Mixed Materials 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 26/06/2007 Aqua books, north ibrahimpur Dhaka-1206 175.00 659.1 B427a 2004 42562 20/12/2015 15 175.00 26/06/2007 Mixed Materials 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 26/06/2007 Aqua books, north ibrahimpur Dhaka-1206 175.00 659.1 B427a 2004 42563 20/12/2015 15 175.00 26/06/2007 Mixed Materials 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 26/06/2007 Aqua books, north ibrahimpur Dhaka-1206 175.00 659.1 B427a 2004 42564 20/12/2015 15 175.00 26/06/2007 Mixed Materials 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 26/06/2007 Aqua books, north ibrahimpur Dhaka-1206 175.00 659.1 B427a 2004 42565 28/07/2023 15 175.00 26/06/2007 Mixed Materials 6th 3 4 07/07/2023  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 26/06/2007 Aqua books, north ibrahimpur Dhaka-1206 175.00 659.1 B427a 2004 42566 20/12/2015 15 175.00 26/06/2007 Mixed Materials 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 26/06/2007 Aqua books, north ibrahimpur Dhaka-1206 175.00 659.1 B427a 2004 42567 20/12/2015 15 175.00 26/06/2007 Mixed Materials 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 26/06/2007 Aqua books, north ibrahimpur Dhaka-1206 175.00 659.1 B427a 2004 42568 20/12/2015 15 175.00 26/06/2007 Mixed Materials 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 26/06/2007 Aqua books, north ibrahimpur Dhaka-1206 175.00 659.1 B427a 2004 42569 21/05/2023 15 175.00 26/06/2007 Mixed Materials 6th 1   29/04/2023  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 26/06/2007 Aqua books, north ibrahimpur Dhaka-1206 175.00 659.1 B427a 2004 42570 18/08/2023 15 175.00 26/06/2007 Mixed Materials 6th 2 2 14/07/2023  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 26/06/2007 Aqua books, north ibrahimpur Dhaka-1206 175.00 659.1 B427a 2004 42571 13/02/2023 15 175.00 26/06/2007 Mixed Materials 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 26/06/2007 Aqua books, north ibrahimpur Dhaka-1206 175.00 659.1 B427a 2004 42572 07/04/2023 15 175.00 26/06/2007 Mixed Materials 6th 3 6 24/02/2023  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 26/06/2007 Aqua books, north ibrahimpur Dhaka-1206 175.00 659.1 B427a 2004 42573 20/12/2015 15 175.00 26/06/2007 Mixed Materials 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 26/06/2007 Aqua books, north ibrahimpur Dhaka-1206 175.00 659.1 B427a 2004 42574 20/12/2015 15 175.00 26/06/2007 Books 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41760 12/01/2016 20 690.00 22/02/2007 Mixed Materials 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41761 12/01/2016 20 690.00 22/02/2007 Books 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41762 12/01/2016 20 690.00 22/02/2007 Books 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41763 12/01/2016 20 690.00 22/02/2007 Books 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41764 07/09/2019 20 690.00 22/02/2007 Books 6th 1   07/09/2019 22/09/2019
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41765 16/09/2019 20 690.00 22/02/2007 Books 6th 1   16/09/2019  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41766 25/01/2020 20 690.00 22/02/2007 Books 6th 2 3 29/11/2019  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41767 04/10/2019 20 690.00 22/02/2007 Books 6th 1 1 07/09/2019  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41768 04/10/2019 20 690.00 22/02/2007 Books 6th 1 1 06/09/2019  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41769 08/05/2023 20 690.00 22/02/2007 Books 6th 2 2 08/05/2023 04/11/2023
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41770 24/11/2023 20 690.00 22/02/2007 Books 6th 3 2 11/11/2023  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41771 13/04/2019 20 690.00 22/02/2007 Books 6th 1   13/04/2019  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41772 12/01/2016 20 690.00 22/02/2007 Books 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41773 12/01/2016 20 690.00 22/02/2007 Books 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41774 12/01/2016 20 690.00 22/02/2007 Books 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41775 07/11/2023 20 690.00 22/02/2007 Books 6th 1   22/09/2023  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41776 13/10/2023 20 690.00 22/02/2007 Books 6th 1   22/09/2023  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41777 12/01/2016 20 690.00 22/02/2007 Books 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41778 12/01/2016 20 690.00 22/02/2007 Books 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 22/02/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41779 15/04/2022 20 690.00 22/02/2007 Books 6th 1 2 11/03/2022  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 02/04/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41990 03/02/2016 4 690.00 02/04/2007 Books 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 02/04/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41991 07/04/2023 4 690.00 02/04/2007 Books 6th 2 1 31/03/2023  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 02/04/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41992 03/02/2016 4 690.00 02/04/2007 Books 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library Book cart 02/04/2007 Purchased from Sarkar Books Depot, Dhaka. 690.00 659.1 B427a 2004 41993 03/02/2016 4 690.00 02/04/2007 Books 6th        
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library General stacks 15/12/2018   300.00 659.1 B427a 2004 M1775 28/05/2022   300.00 15/12/2018 Books   2 2 13/03/2020  
    Dewey Decimal Classification       IIUC Central Library IIUC Central Library General stacks 11/01/2019   300.00 659.1 B427a 2004 M1786 11/01/2019   300.00 11/01/2019 Books   1   11/01/2019  

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