Strategic Brand Management : Building, Measuring and managing Brand Equity
Material type: TextLanguage: English Publication details: India : Pearson Education, 2013.Edition: 4th edDescription: xxix 586p. : ill. ; 26 cmISBN:- 9789332542204
- 658.4012 K29s 2019
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Books | IIUC Central Library General stacks | 658.4012 K29s 2019 (Browse shelf(Opens below)) | Not for loan | 93342 | ||
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Includes index.
Business Administration
Rid'wanul Hoque
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